The Indian Premier League (IPL 2025) season was memorable for various reasons. For starters, Royal Challengers Bengaluru (RCB) broke their 18-year jinx to win their maiden IPL trophy by beating Punjab Kings (PBKS) in the final match on June 03. Naturally, with RCB, there is a lot of fandom attached as it is one of the most followed franchises in IPL's rich history. With palpable excitement, viewers were glued to the TV screens and mobile apps, delivering a cumulative watch time of over 840 billion minutes - the highest-ever recorded match.
JioStar, the only exclusive broadcast and streaming partner, was masterful in running IPL 2025 campaign such as 'Generation Bold and 'Generation Gold.' MS Dhoni was the brand ambassador for the latter, while Royal's Vaibhav Suryavanshi was the ambassador for the former. Records were shattered as there was a huge surge in viewership heavily seen in digital consumption via JioHotstar, which recorded 23.1 billion views and 384.6 billion minutes of watch-time, a significant increase of 29% increase year-on-year.
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Another major clincher for IPL 2025 viewership was the rapid rise of 49% viewership of fans toward large-screen digital viewing in Indian houses. Star Sports registered 456 billion minutes of watch time and the highest-ever average TV rating (TVR) across core regions.
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IPL 2025 Final smashes record, as RCB wins IPL for first time
The RCB vs PBKS IPL 2025 final match proved to be historic, as it amassed a record 31.7 billion minutes of watch time across JioStar platforms - the most for any T20 match. On TV, the final garnered a staggering 169 million viewers and 15 billion minutes of watch time, setting a new record. The previous highest on digital JioHotstar was 892 million video views, 55 million peak concurrency, and 16.74 billion minutes of engagement - making the IPL final the biggest watched match.
